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15 Tips to Help Churches Craft Good Content

November 1, 2023
November 1, 2023

In today’s digital age, your church’s website and entire digital presence serves as a powerful tool to reach and engage with your congregation, as well as connect with the broader community. Whether you’re sharing sermons, events, or messages of faith, crafting good content is essential for maintaining an impactful online presence. In this blog post, we’ll explore how to think about and produce compelling and inspiring content for your church website.

1. Know Your Audience

Understanding your target audience is the first step to crafting effective content. Are you writing for your congregation, seekers, or the broader community? Tailor your content to address their needs and questions. Your website should be welcoming and informative for all but your tailored messages, writings, and the words you use will appeal to some more than others. Know your audience so you’ll know their needs so you can draw them to your church and the Gospel for hope and solutions. 

2. Clear and Engaging Taglines and Header Phrases

Catchy taglines and headlines are like the welcome signs to your church’s online home. They should pique interest, convey the message, and be easy to understand. Examples include, “We’re a Gospel Led Community, Come Live Life With Us”,  “Feel Broken? Us Too! Join Us Sunday to Find Hope” or “We’re a Church for Christ and For You”

In addition to a clearly positioned tagline, you’ll need divider language to separate sections on the page. Be sure to use concise language to describe these sections on your page. For example, “Explore Our Mission and Beliefs” or “Plan to Attend Our  Events Now”

Notice how you can use strong verbs, and action language to increase the desire to take an action? That’s the goal of writing content for your website.

3. Share Your Mission and Values

Introduce your church’s mission and core values. Explain what makes your church unique and why it’s a welcoming and transformative place. This helps newcomers understand your beliefs and approach.

Most churches now include Mission, Values, Beliefs, or Goal statements on their website, usually an About Us page or somewhere on the homepage. The reason is, when it comes to churches people do want to know what they’re getting into before visiting. Many denominations exist, and some people feel very strongly about that.In a way being clear up front is both helpful for you and the visitors. 

4. Informative Navigation

A well-structured menu and intuitive navigation are crucial for helping visitors find what they’re looking for quickly. Use clear categories like “Services,” “Events,” “About Us,” and “Ministries.”

Concise 1-2 word navigation is imperative for visitors to not leave and bounce off your site immediately. You basically have .6 seconds to be usable and readable. Keep All menu items super concise no matter what. You wouldn’t want to click a menu bar and see “Come Join us for Our Student Ministry for 6th graders”. No one will click that, and no one will attended. 

5. Quality Over Quantity

It’s not about how much content you have but the quality of what you offer. Ensure that everything you post, be it sermons, articles, or event announcements, aligns with your mission and is well-written and engaging. Google might argue that both Quantity and Quality matter equally . (Google sets the algorithm standards for SEO – Search Engine OPtimization – so you can be found online). On one hand, Google and other search engines want your content to directly match what your visitors typed in and are looking for – Quality. On the other hand, keep it simple, short, and sweet and to the point because no one, including Google bots, wants to read much anymore. The goal of quality over quantity is to concisely deliver your message, by ALSO providing a close connection between your core theme, values, and headings or categories you’re using on the website. You want to ensure your verbiage matches and is closely connected to what people are searching for to find you. See more in SEO below and other SEO writings we have if you want to know more about matching tags to what your visitors are searching. 

6. Personal Testimonies

Sharing personal stories and testimonies can be powerful. Attending and visiting a church is typically deeply personal, so providing personal testimonies can be extremely effective and important. Let members of your congregation, pastoral leaders, and volunteers share how faith has impacted their lives, making your message more relatable and authentic. Personal messages, especially videos are moving ways to not only share more about your church but also to motivate desired actions. 

7. Multimedia Content

In 2023 video has become a key method of sharing information. Most social media, news, and shareable information today is either video or animated images. So it is probably not much of a surprise as we meet people where they are that we need to incorporate videos, images, and podcasts to engage different types of learners. Sermons, event recaps, and interviews can make your website more dynamic and appealing.

8. Consistent Blogging

Blogging can be a valuable tool to provide fresh, relevant content continually offered to engage with visitors and congregation members. Share reflections, insights, and updates regularly. This demonstrates that your church is active and invested in its community. It’s also a way to spread the Gospel!

9. SEO Best Practices

Implement search engine optimization (SEO) to make your website more discoverable. Use relevant keywords and meta descriptions to improve your site’s search engine ranking. Be sure to match keywords to verbiage used elsewhere on the website. SEO is imperative to being found online so be sure to let someone help you with this and 

10. Engage Through Social Media

Integrate social media sharing buttons and encourage your congregation to share content. Engaging on platforms like Facebook, Instagram, and Twitter can extend your reach.

11. Event Promotion

Promote upcoming events with engaging event descriptions, clear details, and registration links. Don’t forget to follow up with post-event summaries and photos.

12. Mobile-Friendly Design

Ensure your website is responsive and mobile-friendly. Many visitors will access your site from smartphones, and a seamless experience is crucial.

13. Be Authentic

Maintain a genuine and authentic tone in your content. Let your website reflect the warm and welcoming atmosphere of your church.

14. Encourage Interaction

Invite comments, questions, and feedback from visitors. Create a space for dialogue and community building.

15. Regular Updates

Regularly update your website to keep it current. Outdated content can give the impression of a neglected or inactive community.

In conclusion, your church’s website is a digital representation of your faith community. By crafting inspiring and informative content, you can effectively share your message and engage with your congregation and the wider community. Keep these tips in mind as you work to make your church’s website a welcoming and spiritually enriching online space.

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