Have Clear Messaging
Learn to clearly state the problem that you solve and how you help.
Develop An Elevator Pitch
Develop a compelling “elevator pitch” that makes people want to know more.
Create Brand Standards
Craft the verbal brand standards that your team and organization need.
Why StoryBrand?
StoryBrand is a successful 7-part framework that is designed to improve your organization’s messaging and marketing by inviting your visitors, customers, and donors into a clear and compelling story. It has helped thousands of organizations clarify and simplify their messaging so they can easily communicate what they do, how they help, and connect with more people. As a StoryBrand certified guide, Wesley Lewis, our creative director, has undergone extensive training on how to execute this framework in a way that will have your organization connecting with visitors and donors like never before.
Frequently Asked
Questions
Here are some questions
people ask us often.
people ask us often.
What’s a clear brand messaging playbook?
A brand messaging playbook consists of a completed 7-part StoryBrand brandscript, a summary statement, and an elevator pitch. You will also recieve suggestions on how to use the different parts of your brandscript.
What if I need to reschedule my workshop?
No worries! If you workshop is more than 14 days out, you can reschedule without any issues.
What is an elevator pitch?
An “elevator pitch” is a short two to three sentence answer to the question “what do you do?”. It is designed to capture people’s attention so that they want to know more about you and your organization.
What’s a communications toolbox?
This consists of an evaluation of your current marketing channels and suggestions on potentially new channels for your organization to implement. It’s also gives guidence on the types of content that would be needed for those platforms.
How do I pay?
After contacting us to schedule your workshop, you will be invoiced 50% of the workshop total. Another 25% will be invoiced withing 48 hours of the workshop and the final amount will be invoiced after the workshop is complete and all deliverables have been submitted.
What’s an audience persona?
Personas are relatable identities that are constructed to help you learn how to market and communicate to specific demographics. Things included in a audience persona are age, gender, family unit description, hobbies, potential barriers, key touchpoints, and optimal marketing channels.
Who should come to the workshop?
We suggest inviting 4-5 key stakeholders to the workshop that have the organizational knowledge and leadership to implement the StoryBrand framework.
What if I need to cancel?
No worries! If you cancel your workshop more than 14 days out, you will recieve a refund on any deposits paid. If you need to cancel less than 14 days out, then you will forfeit your workshop deposit.
What do I need to do before the workshop?
Before the workshop, you team will be asked to complete a personal brandscript, so that in the workshop we can review, revise, and hone the final language that needs to be used.
Didn’t find the answer to your question?
Contact us for more information.
Contact us for more information.
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