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The Southern Baptist Church Music Conference

Services

  • Messaging
  • Web Design

The Problem

The SBCMC came to One Eighty looking to update their old SquareSpace website with a new look and additional functionality that connects their legacy with their future. They had the idea of creating a portal and content specifically for members that would create spaces that could help them find community around the idea of “At The Table”.

The Solution

At One Eighty Digital we went to work crafting audience personas and brand stories that helped us to understand their audience. Then we went to work crafting a beautiful design that showcases the artistry of their primary audience. Then we scoped out the tools and plugins that we would use for the new functionalities they wanted to implement.

The Result

The new SBCMC website was unveiled at a large conference and met with immediate signups for both their upcoming event and membership. The leadership and current members were excited about all the new ways they could connect with worship leaders across the country. They now have an amazing website that can grow with them as their organization thrives.

The Audience

Meet James

Worship Leader James is a 42-year-old worship leader at a mid-sized church in Atlanta. With many years of experience leading worship, James is passionate about creating spaces where people can encounter God through music and community. He thrives on helping his team use their gifts, but he often feels stretched thin—balancing service planning, volunteer management, and his own spiritual growth.

Even though James loves what he does, the role can feel isolating at times. He longs for connection with other worship leaders who understand the unique challenges of ministry. He values practical resources that simplify his weekly responsibilities, encouragement to sustain his calling, and fresh ideas to keep worship meaningful for his congregation.

When James visits the association’s website, he’s looking for training, tools, and opportunities to connect with peers. What he needs most is a reminder that he’s not alone in ministry and support that equips him to lead with both excellence and authenticity.

The Website

The Messaging

Brand Story

Worship leaders, music ministers, and church musicians pour themselves into their ministries week after week—but many find themselves feeling isolated, overwhelmed, or unsure of how to continue growing. At the Southern Baptist Church Music Conference, we understand how demanding and spiritually significant your role is. We believe that no one in worship ministry should have to do it alone or without the encouragement, tools, and community they need to thrive.

That’s why, for decades, we’ve brought together worship leaders from churches of all sizes to be renewed, equipped, and inspired. This conference is more than an event—it’s a space to connect with others who truly understand your calling. Through powerful worship, practical breakout sessions, and meaningful relationships, you’ll return home with fresh vision, renewed energy, and tools to serve your church more effectively.

Getting started is simple: 

  1. Register for the conference today!
  2. Join us for a transformative few days of learning and worship
  3. Leave refreshed and better equipped to lead. 

Not ready to register? You can also explore our schedule, sign up for updates, or hear from past attendees about how the conference has impacted their ministry.

Don’t let burnout or isolation define your leadership. Join a growing community of church music leaders who are committed to pursuing excellence, theological depth, and spiritual vitality in worship. When you invest in your own growth, your church will feel the impact. The Southern Baptist Church Music Conference is here to pour into you—so you can continue pouring into others.

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