There’s a well-known phrase in the marketing world, “Content is King”. A Duck Duck Go or Google search for content is king will result in 3 TRILLION results. It’s a big idea that has been accepted and embraced in part due to Google and all other search sites valuing content as a key indicator of legitimacy of a site and how helpful a site is to a searcher. “Content is king,” rests upon the idea that content is a top priority for any successful business. It leads to the concept of centering messaging on good content, a welcome and well-documented shift from how people learn, and decide on products, places, and expertise to follow. The church can and should take note of this trend and learn how to use and create content to stay visible online. After all, content is king because content is what runs SEO and SEO is how you are found online.
There are millions of content ideas for churches out there. Church is, after all, a content hub! When we think about content being king, we want to remember that it doesn’t need to be hard to create content, you do it all the time for church! Spread each piece of content as far as possible by adapting and reusing it to all the platforms and modes available. All the content ideas we just listed can be turned into blog posts, interviews, topical posts, podcasts, videos, social media highlights, stories, and many other variations of content. There are a variety of ways you can spread the gospel, engage audiences (new and familiar), and be seen more frequently and more easily online. Work smarter, not harder.
If you need help coming up with more content ideas or need help with your website highlighting your content let us know. You can always sign up for a free 20-minute consultation for help on any ideas for your church online strategy.